Live Music Promotion and Production
Full cycle event execution for touring artists, independent labels, venues, and festival stages.
Booking and Lineup Curation: Direct agent and manager negotiation, strategic bill curation from openers to headliners, and formal deal structures.
Budgeting and Administration: Profit and loss forecasting, break even targets, ticket tier strategy, night of show settlements, and PRS for Music compliance.
Advancing and Logistics: Comprehensive artist advancing for schedules, parking, load in, tech rider review, backline sourcing, and dietary management.
Digital and Scene Promotion: Targeted Meta ad campaigns, press releases, radio pitches, and physical promo across local music hubs.
Day of Show Management: Primary point of contact for venue managers, tech crew, and security, with strict schedule enforcement.
Safer Spaces and Accessibility: Actionable safer spaces policies, venue accessibility vetting, and active artist protection.
Artist Liaison and Hospitality Management
High level backstage management, tour party support, and production coordination for festivals and live tours.
Advancing and Scheduling: Rider reviews well ahead of show day, direct coordination with tour managers, and managing arrival windows.
Green Room and Hospitality: Sourcing and stocking riders to exact specifications, catering to strict dietary needs, and maintaining clean, secure dressing rooms.
Arrivals and Orientation: Welcoming touring parties, managing pass distribution, providing venue orientations, and delivering run sheets.
Stage Movement: Monitoring soundchecks, managing lineup calls, escorting artists safely to the stage wings, and coordinating rapid room turnovers.
On Site Problem Solving: Serving as the immediate point of contact for tour managers to quickly resolve unexpected backstage needs.
Press, Editorial and Creative Media
High energy music journalism, creative direction, and digital content creation built for today's scene.
Artist Interviews: Engaging, conversational video and written features that bring out authentic personality and humour.
Live Music Photography: High impact, raw photography from the pit and onstage, atmospheric festival coverage, and quick turnaround edits.
Short Form Video Content: Dynamic TikTok, Reel, and YouTube Shorts creation capturing behind the scenes moments and crowd energy.
Reviews and Coverage: Honest, sharp gig and album reviews that capture true room atmosphere and support emerging talent.
Creative Direction: Editorial planning, feature commissioning, and bold visual concepts for print and digital publications.